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Channel: Industrial Marketing Today » David Meerman Scott
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Content Marketing: Think Like a Publisher, Act Like an Investor

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Thriving in today’s content-driven online marketing world, demands that you think like a publisher. That’s the battle cry among content marketers. Just as publishers start by learning everything about their target audience and what information they want, content marketers must realize it is not about them but about their customers. “Nobody cares about your products […]

The post Content Marketing: Think Like a Publisher, Act Like an Investor by Achinta Mitra appeared first on Industrial Marketing Today.


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